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Web Analytics

Web Analytics

Your website is your most valuable asset. It exists to share information, promote ideas, and sell goods and services. This is why it is so vital that you maximize your return on investment in this asset by understanding the data that web analytics software makes available to you.

The result is a loyal solid relationship with your audience, an increase of visiting/engagement of your web resource, and multiplying your profit.

I've spent the last five years meticulously pouring over the details of what makes a website success or fail, and how that all shows up in website analytics.

I’ve worked with Google Analytics, Crazy Egg, Kissmetrics, Mixpanel, YandexMertika, and others analytics tool.

My process includes:

Analysis

There are always observable behavioral patterns behind the numbers, if you know what to look for. I will use qualitative and quantitative analysis to show you exactly how your website is performing well, and how it could be better.

Advising

The most important part of understanding your website analytics is putting this information into action with your future promotions. I work with my clients to advise them on the best ways to move forward with driving new qualified traffic, based on their specific situation.

This may include different types of paid ads (PPC), collaboration with leads, promotion through social media, or SEO. I will help you determine what kind of promotion best suits your goals and is most likely to bring the results you want.

Consulting by a Skype

I will answer your questions live on Skype so we can clear up any other vital information or ideas for moving forward. You can prepare a list of your questions, and we will discuss them in order to fill in any gaps and make sure you are getting exactly what you need from this process.

If you don’t have an analytics tool implemented on your page, or you have but it’s not configured, I can help you set up analytics tracking on your page, and create dashboards, reports, filters, and goals you need.

I know from firsthand experience that anyone who is willing to make quality changes will see quality results.

Google Tag Manager

To track performance of your marketing efforts, you need the help of an analytics tool. I work with Google Tag Manager (GTM) to set up all the necessary tags for your business.

Whether you need Google Analytics Tracking code, AdWords Conversion Tracking and Remarketing, Call Tracking, Facebook Pixel, or any other tags installed, I will implement them correctly through Google Tag Manager. I work with JavaScript to track custom events, such as button clicks, form submissions, and video views. I also work with dataLayer to enable Enhanced E-commerce reports.

If you are new to Google Tag Manager, it’s easy to migrate your old tags without losing valuable data. I make sure my clients have everything they need in place when they start using GTM to consolidate their data. It doesn’t matter if you use Wordpress, Unbounce, CreateSpace, Shopify, or Wix. Google Tag Manager is a great tool with the right setup.

My work:

My work: