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PPC

PPC

Whether you need to get more followers, promote your products and services, or increase post engagement, paid ads are a great tool to reach your potential customers.

Your PPC campaign can’t just be hastily put together and forgotten. It needs to optimally meet the goal most relevant to your stage of growth, all within your budget. A poorly PPC campaign setup can do more harm than good.

«I do not do generic setups. I tailor each campaign based on specific needs, goals, and limitations.»

I work with Google Ads (Search, Display, Shopping and Video campaigns), Bing Ads, Facebook Ads & Instagram, LinkedIn ads, Twitter Ads, Amazon Ads, and Pinterest Ads to craft strategies that make sense. My work takes all aspects of your brand and objectives into account so that you get what you need most.

A proper PPC campaign setup entails:

  • Thorough keyword research for your niche (including negative keywords)
  • Optimal adgroups breakdown to ensure high quality scores for keywords
  • Ad copy variations for testing
  • Ad extensions
  • Ad scheduling
  • Device targeting
  • Location targeting
  • Audience targeting
  • Remarketing

I also offer advanced techniques such as Single Keyword Ad Group (SKAGs) strategy and Dynamic Remarketing.

My PPC campaign setup includes monitoring and optimization of your freshly created campaign for one week to eliminate any possible budget leakage.

Audit

Audit

You need to know what you are doing wrong before you can make it any better. I offer a thorough audit of your current advertising account. I will deliver a report with specific instructions to make your campaigns profitable.

If you need to improve the quality score of your keywords or increase your CTR, I will show you step-by-step how to make it happen. If I discover that you're losing money because you’ve selected your match types or placements incorrectly, I will tell you exactly how to restore your profitability. If I notice, for example, that you’re targeting the wrong locations or bidding on inappropriate keywords, I will bring them to your attention right away.

Even your landing page should be audited for inconsistencies with your ads. It’s important that your landing page lives up to the expectations you set when a visitor first clicks. Most PPC experts lack the expertise to ensure congruence between ads and landing pages.

Optimization

Your existing campaigns can do better. You just need to improve their performance by analyzing the data collected by your PPC and analytics software. This vital information allows you to improve your settings, refine your keywords, adjust your bids, run valuable tests, and include frequently overlooked features.

Clients come to me to understand how to manage their AdWords campaigns. If necessary, we can restructure everything from the foundation up, or just make a few important tweaks to massively improve performance. If you’ve already gone through the trouble of creating your campaigns, you absolutely must take the extra step to maximize their value. Don’t assume that just having campaigns running is good enough on its own.

My optimization process includes revising keywords and their match types, search terms, bid strategy, ads copy, ad extensions, device, schedule, location bidding adjustments, and more. I also optimize audiences if applicable. My work is designed to reduce expenses and increase conversions.

My work:

My work: