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Marketing plan

Marketing plan

You need to have clear vision of your business goals if you want to accomplish them. It’s the only way you can put a viable marketing plan together. If you are thinking about running online ads but don't know what promotional channels to use, budget to allocate, or ROI to anticipate, you’ll never get the success you desire. That’s where I come in.

I’ve helped countless professionals prepare actionable marketing plans for paid channels like Adwords, Facebook Ads, LinkedIn Ads, and others. When you work with me, your strategy will be uniquely crafted to your budget, traffic volume (CPC, CPA, CAC), and anticipated results (ROI). It’s the optimal way to accomplish your goals and move on to bigger and better things.

Keyword Research

With thorough SEO and PPC keyword research, you’ll learn how to be visible.

SEO keywords can get your website ranked higher in organic searches. PPC keywords will get your ad to show up in paid searches above, beside, and below organic results. Without the most relevant keywords for both these categories, your website will not be seen by the right people. Worse still, you could waste a lot of money advertising to the wrong ones.

Automated research can only bring you general information about trends in your industry. By searching manually with the best paid tools, you’ll get far better keywords to target to have the data to support your specific goals.

Competitor Research

Get the insights into your competitor’s strategies you’ll need to gain the upper hand. The right tools will help you gather the information you’ll need to take advantage of the strategies your competition ignores.

Good competitor research must include:

General performance overview

(traffic share, total visits, audience geography)

Traffic Sources

(search engines, referrals, social media, paid advertising)

Organic Search

(rankings, positions, terms)

SEO Keywords

(volume, competitive density)


Paid advertising

(keywords, bids, ad text, Google/Bing/Yahoo performance)

Equipped with this information, you can optimize your campaigns by through knowing which tactics already work best for your competition. You can ensure that only the most relevant audience will discover your content by targeting terms that are already proven to work.