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About me

About me






From my university studies I earned a Bachelor of Advertising & Public Relations and Master’s degree in Digital Marketing. These educational experiences provided me with a strong foundation of in-depth marketing knowledge. I learned about human psychology so that I could understand customers’ behavioral patterns. This knowledge helps me to reveal subtle connections between seemingly unrelated things and arrive at effective marketing strategies.

My working field

I worked in hospitality, real estate and e-commerce businesses before I realized that my true interest belongs to analytical and dynamic PPC and web analytics fields. I completed numerous free and paid marketing related online courses to dive deeper into the world of data and analysis. Till this day I constantly learn and progress in this direction.

I’m a Google Certified Partner in Search, Display, Shopping, Mobile Advertising, and Google Analytics. I’m also an alumnus of MarketMotive PPC and Web Analytics courses, learning from such gurus as Brad Geddes and Avinash Kaushik.

I am multilingual (English, Russian, Spanish, and French) and experienced in many business niches (e-commerce, travel, Real Estate, automotive, entertainment, fashion, SaaS, digital products, and software). I’ve run over hundreds campaigns for small- and medium-sized businesses with monthly budgets from $100 to $40,000.

What I’ve done for past clients:

  • Increased conversions from 10 to 185 in a month with cost reduction of $220.
  • Increased CTR from 2.5% to 12% in one month.
  • Reduced cost per conversion from €8.6 to €3.4.
  • Increased conversion rate from 7.84% to 15.19% in ten weeks.
  • Increased e-commerce conversion rate from 1,65% to 2.97%, increasing average order value from $65 to $76 in three months.

Above all else, I value good communication, complete information, and personal responsibility. I am a quick learner, and I enjoy working with people who like to see efficient results for the projects they care about.

Do you represent a non-profitable organization that helps cure disease or make life better for disadvantaged youths? Every year, I offer my services for free to a limited number of charitable organizations producing enormous humanitarian good in the world. Feel free to contact me if you think there is some way I can contribute to your success.